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Why Use a Professional to Sell Your Home in the Digital Age?

Shannon Jones

Shannon Jones has been selling real estate since 1998 and specializes in listing and marketing homes...

Shannon Jones has been selling real estate since 1998 and specializes in listing and marketing homes...

Feb 9 3 minutes read


In the age of Zillow, Trulia, and Redfin, sellers have a broad new digital landscape at their fingertips including websites, social media tools, and online advertising opportunities to promote the sale of their home. So with all these digital DIY resources available, why work with a real estate professional when you decide it's time to sell?

Pricing strategy, marketing reach, networking and the negotiation of an actual sale are great reasons for starters. When a homeowner decides to sell their house, they obviously want the best possible price for it with the least amount of hassles along the way. Beyond that, for the vast majority of sellers, the most important result is actually getting their homes sold.

While there's no denying that technology has changed home buyers' behavior during the home searching process, it's important to look at how and why home sales actually take place. According to the National Association of Realtors’ 2016 Profile of Home Buyers & Sellers, the first step that “…44% of recent buyers took in the home buying process was to look online at properties for sale." However, the report also revealed that 96% of buyers who used the internet when searching for homes purchased their homes through either a real estate agent/broker or from a builder or builder’s agent. Only 2% purchased their homes directly from a seller whom the buyer didn’t know.

Clearly buyers search for a home online, but when it's time to get serious about a purchase, most depend on an agent's guidance and expertise to find the home they will buy. The plethora of information now available has resulted in an increase in the percentage of buyers who reach out to real estate professionals to “connect the dots,” with the percentage of overall buyers who have used agents to buy their homes steadily increasing from 69% in 2001.

Keep in mind that working with a Realtor also opens other doors to expediting the sale of your house. Many professional real estate teams have well designed marketing programs that utilize social media, digital channels, and print publications to attract buyers to your listing. Reputable Realtors bring a whole network of local connections, neighborhood knowledge, and a circle of professionals in home related fields that can add additional exposure to your home and make it stand out on the market. 

Bottom Line- If you are thinking of selling your home, don’t underestimate the role a real estate professional can play in the process. Not only are they an important factor in attracting and securing a home sale, but their experience and advice on navigating the home sale process is only a call, text, or email away. 

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