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Setting the Stage for a Speedy Sale

Shannon Jones

Shannon Jones has been selling real estate since 1998 and specializes in listing and marketing homes...

Shannon Jones has been selling real estate since 1998 and specializes in listing and marketing homes...

Feb 9 3 minutes read

You've seen the reality TV shows where homes are perfectly staged, yet when it comes time to put a home on the market, some sellers look at the laundry list of to-dos and wonder, "Do I really need to stage my home to sell it? Will buyers really care?"

The answer is yes. In fact, 62% of listing agents believe the proper staging of a home reduces the time it spends on-market according to the new 2017 Profile of Home Staging from the National Association of REALTORS® (NAR). 77% percent of buyers’ agents believe staging a home allows potential buyers picture living in it, and 40% believe it leads buyers browsing property pictures online to visit a house in person.

2017 Home Staging Report (PRNewsfoto/National Association of Realtors)

Not only does staging add to the initial visual appeal of a home, it can also influence the price buyers are willing to pay, with 31% of buyers’ agents and 29% of sellers’ agents believing that staging adds anywhere from 1 to 5 percent to the home's total value.

While these agents' experiences point to the overarching  benefits of staging a home, the manner in which you stage is also equally important. When staging your home, it's a best practice to keep your aesthetic universally appealing rather than catering too strongly to one style or another. This allows the greatest number of potential buyers to visualize themselves actually living in your home without the distraction of a design element that falls outside of their taste preferences. This goal to show without distractions is why decluttering, depersonalizing, and deep cleaning your home are also important aspects of a successful staging.

Another important guideline is to prioritize your staging efforts. Give the most care to common living areas and essential spaces— the living room, kitchen, master bedroom, and outdoor areas are all important lifestyle factors that potential buyers will be considering when viewing your property. Get the most impact out of your staging by making these areas welcoming, comfortable, and ready to move into.

A major benefit of working with a local Realtor is that they can help facilitate the staging process and will most likely have a professional staging company that can offer guidance and assistance, helping your property show to its best potential.  Their expertise and past staging experiences are a great road map to setting the stage for your home's successful and speedy sale.

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